Education

Jewellery Sales Certificate

Professional certification

Professional Certification · 3 days · in-person

Master the science of selling trust: a spectrum spanning diamond detection technology to lasting client relationships. A certification for professionals representing JTR in-store and in the field.

Overview

The Jewellery Sales Certificate programme combines product mastery with a proven consultative sales methodology. Participants first learn the industry and the full JTR portfolio — REVEAL Diamond Screening Device 2S, Loupe S, extension modules, and the myReveal app — then acquire the discovery, objection-handling, and closing skills that turn technical competence into trusted, repeatable sales in both B2B and B2C segments.

Who it’s for

Sales professionals, distributors, retail teams, and client advisors selling JTR equipment, grading services, and detection technology.

Prerequisites

Participants must be 18 years of age or older.

What you’ll be able to do

  • Apply consultative selling (discovery, needs analysis, and value presentation)
  • Recognise buying signals and close technical sales cleanly
  • Present the full JTR portfolio and deliver a persuasive live REVEAL 2S demo
  • Grow your loyal customer base and drive your store's annual revenue growth.

Curriculum

1. Mindset of a brand ambassador — Be the heart of the brand

  • You are the brand
  • Preparation for excellence
  • The golden rule
  • Luxury lies in the details.

2. Customer Legacy

  • The art of the welcome
  • The art of presentation — expert knowledge
  • Making trust tangible
  • Creating value and managing objections

3. The 4Cs of Diamond Quality

  • General diamond knowledge
  • Chemical and physical properties of diamond
  • Diamond facets
  • Grading environment and examination discipline
  • Carat concept explained — measuring diamond dimensions with a gauge
  • Clarity grading system and inclusions
  • Colour grading system and comparative method with master stones

4. Proving trust with JTR technology

  • REVEAL 2S presentation
  • Grading reports and laboratory services
  • Loupe S
  • myReveal app and digital services

Upcoming classes

  • İstanbul — 24–26 Nov 2026 — JTR LAB ()
  • İstanbul — 22–24 Dec 2026 — JTR LAB ()
  • İstanbul — 22–24 Sep 2026 — JTR LAB ()
  • İstanbul — 20–22 Oct 2026 — JTR LAB ()