Certified Jewelry Consultant
Professional certification
Professional Certification · 5 days + assessment · In person / hybrid
Master the science of selling trust, from diamond-detection technology to customer relationships that last. A certification for the professionals who represent JTR at the counter and in the field.
Certified Sales Professional is JTR Academy’s programme for the people who represent JTR at the counter and in the field. It combines genuine product and industry knowledge with a proven consultative sales method, so that technical capability translates into trusted, repeatable sales rather than pressure tactics.
The course begins with the industry landscape and the full JTR portfolio (the REVEAL Diamond Detector 2S, Loupe S, screening stages and the myReveal app), alongside the diamond fundamentals every seller should command and the lab-grown detection story that increasingly drives buying decisions. From there it teaches the JTR sales method end to end: discovery and needs analysis, feature–benefit–impact storytelling, the live REVEAL demonstration, objection handling with the LAER framework, and clean closing.
Later modules cover selling across B2B jewellers and chains, enterprise labs and mining clients, and B2C consumers, plus trade-show strategy, CRM and pipeline discipline, and the ethics and disclosure standards the gem trade demands. It is designed for sales professionals, distributors, retail teams and account managers who want to sell JTR’s technology with authority.
Overview
The Certified Sales Professional programme combines product mastery with a proven consultative sales method. Participants learn the industry and the full JTR portfolio (the REVEAL Diamond Detector 2S, Loupe S, stages and the myReveal app), then the discovery, demonstration, objection-handling and closing skills that turn technical capability into trusted, repeatable sales across B2B and B2C segments.
Who it’s for
Sales professionals, distributors, retail teams and account managers selling JTR equipment, grading services and detection technology.
Prerequisites
A customer-facing or sales role. No technical background required; product knowledge is built within the programme.
What you’ll be able to do
- Explain the diamond & gemstone industry landscape and JTR’s position in it
- Present the full JTR portfolio and run a compelling live REVEAL demonstration
- Apply consultative selling (discovery, needs analysis and value presentation)
- Handle objections and defend price with the LAER framework
- Recognise buying signals and close technical sales cleanly
- Manage pipeline, CRM and accounts across B2B, enterprise and B2C segments
Curriculum
I. Industry & Product Foundations
- Industry landscape
- Diamond fundamentals for sales
- Lab-grown vs natural
- JTR portfolio overview
II. Product Mastery
- REVEAL Diamond Detector 2S
- Grading reports & lab services
- Loupe S & accessories
- myReveal app & digital services
III. The JTR Sales Method
- Consultative selling
- Discovery
- Live demonstrations
- Objection handling & closing
IV. Customer Segments & Markets
- B2B jewellers & chains
- Enterprise: labs & mining
- B2C consumer trust
- Trade shows & international
V. Sales Operations & Growth
- CRM & pipeline
- Performance & KPIs
- Ethics & compliance
- Career development
Upcoming classes
- İstanbul — 7–12 Dec 2026 — JTR LAB ()
- İstanbul — 5–9 Oct 2026 — JTR LAB ()